Sunday, September 30, 2007

Hyde SK

“The name comes from Hide being leather - my first collections used to be made solely from leather - and the S. K being my initials,” says Hyde S.K designer, Sacha Knight.


Sacha studied fashion at The Surrey Institute of Art and Design in London but left more confused about what she wanted to do than when she had arrived. She started by making a few things for friends and to sell in The Duffer of Saint George and from there, she hand-produced bags for Paul Smith mens wear show in Paris and sold limited collections in his stores in Japan and London. Sacha has also designed and produced accessories for Jessica Ogdens London Show. In 2003, she designed bags for cult London label, Silas. The resulting Sacha bags were very popular and worked so well that they were sold out very shortly.


Hyde S.K is now sold at selected stockists worldwide such as Colette (Paris), Selfridges (UK), American Rag Cie(Japan) and has become collectable items particularly in Japan, where customers are known to queue up for Sacha's bags and accessories.


The main selling point of Hyde S.K collection is that each piece is slightly different from the next as they are hand-crafted. “I illustrate all of the prints myself and add finishing details like beading and braiding by hand.” Occasionally Sacha offers little extras with the collection allowing the customers to personalise their own piece. All of Hyde S.K collections - from design, production to finish - are done in London.


Do drop by and visit these beauties! Limited quantities.

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